Indonesia's Growing Runway
Renown for it’s traffic, abundance of malls and lack of outdoor and pedestrian friendly areas, Jakarta is a magical city filled with its quirky traits that allow all inhabitants to live a unique lifestyle. Filled with a vast amount of mixed cultures, trend following communities and globalising trend setters, this mega city holds great people who do great things. Being the third largest megacity in the world, populated with over 30 million, it is no doubt that anything mass acknowledged in the city can easily spread around the country of about 250 million, and virally to the rest of the world. Take #omteloletom for example, I won't get into it that much, but see how Indonesia gained recognition in the music world for something so irrelevant yet mass acknowledged?
Being a fashion enthusiast myself, I wonder what part of Indonesia's fashion industry has the potential to boom globally. Traditional fabrics and techniques like batik or ikat have gained some recognition, yet nothing else seems to have taken the fashion world by storm. Indonesian designer Sherly Hartono however had made some headlines, creating a great sensation to the country when Joe Jonas wore a jacket of hers that had mie ayam bowls and the Indonesian currency printed on.
So what else is happening?
Just a couple of months ago at New York Fashion Week (NYFW), Indonesian designer Anniesa Hasibuan gained recognition for being the first hijab designer to exhibit at NYFW. One can assume that this could be the beginning of exploring Islamic couture and creating more opportunities for Indonesian designers to explore this pre-developed trend for Islamic women globally. Jakarta has held it's 9th fashion week, noticeably gaining more recognition as it showcases extremely talented emerging designers. With the event supported by institutions from more mature and experienced markets like the British Council from the United Kingdom, there are high hopes for what is to come in the coming years.